New & Improved Hair Products

Out with the old and in with the new! The products on top are the original Abba products, the products on the bottom are the NEW Abba products.
But what does that mean for consumers? Usually it means frustration.
After years of using a particular product, you discover one day that it now looks completely different! The round, white bottle with green trim you have loved for years is now a pink, square bottle. Agh! Things get even more complicated when they decided to change the name of their product! Is it nourishing shampoo or gentle shampoo? Are the ingredients the same or different?
All of this change causes us to ask the question: Why?
Why are they changing their packaging and their names and their ingredients?
Well, the first two are easily explained: sales. Hair product companies are always Read more »
